With nearly 20 years of experience in data, analytics, and CRM, Christopher Barth is a seasoned professional passionate about understanding the intricacies of business operations. His career began in consulting, where he honed his skills and gained extensive experience. Christopher then transitioned to a senior leadership role at HUGO BOSS headquarters, where he was instrumental in building a centralized team focused on customer data & analytics, CRM, and Performance Marketing. Currently, he leads the centralized Data & Analytics team at Europe’s leading Outdoor eCommerce retailer, driving the organization towards a data-driven future.