Resource Hub: All things Causal AI
Session highlights
Explore key takeaways from our Causal AI Conference sessions. Dive into groundbreaking research, innovative applications, and expert discussions shaping the AI landscape.
McCann Worldgroup: Causal modelling for social causes Gideon WilkinsGroup Head of Research, McCann Worldgroup
M&S: Markdown Optimization with Causal ML Mindaugas ZickusLead Data Scientist, Marks and Spencer
BP: Causal AI in BP Cristiano Da Cruz & Robin YellowMachine Learning Researcher, BP & Principal, Digital Science & Engineering, BP
Spotify: Counterfactual reasoning and what it’s good for Ciarán M. Gilligan-LeeHead of Causal Inference Lab & Senior Research Manager, Spotify
Bergfreunde: “Decoding eCommerce” – Why Causal AI adds unique value to managing business performance at Bergfreunde.de Christopher BarthHead of Data & Analytics, Bergfreunde
Nubank: Continuous Treatments: Challenges from the Banking Industry Matheus FacureStaff Data Scientist, Nubank
Resources
Explore key takeaways from our Causal AI Conference sessions.
Blog
Enterprise decision making needs more than LLMs
Large language models are taking the world by storm thanks to the success of ChatGPT. Its success is undoubtedly remarkable…
Blog
Decoding Retail Success: Why Causal AI is the Future of Decision-Making
In the fast-paced world of retail, success has always boiled down to three fundamental goals: get people to buy, encourage them to return, and entice them to spend more on each visit. Simple in theory, yet increasingly complex in practice. As we navigate the data-rich landscape of the 21st century, retailers find themselves at a crossroads – drowning in information but thirsting for insights.
Whitepapers
LLMs and Causal AI: Synergies and Opportunities
Download our whitepaper to find out more about how causal AI can work with LLMs to deliver even more value to your business.
Blog
Grounding LLMs: Your Competitive Advantage in the GenAI Revolution
Generative AI (GenAI), and more specifically, large language models (LLMs), are revolutionizing business processes across various industries, promising significant advancements in efficiency, innovation, and customer engagement. However, understanding GenAI’s capabilities and limitations is essential for leveraging its full potential while avoiding common pitfalls.
Whitepapers
Customer Case Study with McCann Worldgroup: Causal Drivers of Purchasing Behavior
McCann Worldgroup & causaLens partner to deliver 5-10% uplift in brand purchase intent by identifying causal drivers of purchasing behavior and more targeted marketing campaigns for a leading Confectionary Company.
Knowledge base
The Causal AI Revolution is Underway: Free Whitepaper
“Causal AI is a key enabler of the next wave of AI, where AI moves toward greater decision automation, autonomy, robustness and common sense.”
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